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 The
business plan consists of a narrative and several
financial worksheets. The narrative template is the body of the business
plan. It contains more than 150 questions divided into several sections.
Work through the sections in any order that you like, except for the
Executive Summary,
which should be done
last. Skip any questions that do not apply to your type of business.
When you are finished writing your first draft, you’ll have a collection
of small essays on the various topics of the business plan. Then you’ll
want to edit them into a smooth-flowing narrative. |
 Marketing
is a general term used to describe all the steps that lead to
final sales. It is the process of planning and executing pricing,
promotion and distribution to satisfy individual and organizational
needs. From this definition it is easy to see that marketing is more
than just the process of selling a product or service. Marketing is an
essential part of business, and without marketing, even the best
products and services fail. Companies constantly fail because they do
not know what is happening in the marketplace and as a result, they are
not fully meeting their customer’s needs. They mistakenly believe that
with the proper amount of advertising, customers will buy whatever they
are offered. |
 THE
terms bureaucrat) bureaucratic) and bureaucracy are clearly
invectives. Nobody calls himself a bureaucrat or his own methods of
management bureaucratic. These words are always applied with an opprobrious
connotation. They always imply a disparaging criticism of persons,
institutions, or procedures. Nobody doubts that bureaucracy is thoroughly
bad and that it should not exist in a perfect world. |
 If an organization is to be successful in the delivery
of its projects, it is essential to establish standards by which those
projects are selected, managed and delivered. And these standards must
be consistent with the organization's strategic plans. While tomes have
been written on "What is project management" or "How to do it" there
appears to be very little in the way of step-by-step recommendations for
establishing consistent successful performance across many projects in
the same organization. |